Cloud storage has quickly become an essential part of how we store and access digital information. By offering a secure, convenient way to store files, photos, videos, and more, cloud storage allows users to access their data from any device (phone, computer or tablet) at any time. Whether backing up precious memories, collaborating on projects, or ensuring important files such as texts, photos, voicemails, contacts, etc. are safe, cloud storage solutions have transformed how we interact with our digital content.

For many, the ease of preserving memories or accessing unlimited storage space is important. For others, making it easy for customers to change to a new phone or reliable protection from data loss in the event of a phone being lost, stolen or damaged are powerful reasons to adopt cloud storage as part of daily life.

As we look to better understand what matters most to consumers when choosing and using cloud storage, we want your insights on key considerations and motivations.

Note: You MUST be a cloud storage user to participate in this challenge!