Anonymous Company•Closes February 25, 2025Here is a breakdown of how the winners for this challenge will be rewarded:
- The top 5.0% of ideas will share 62.5% of the rewards pool
- The next 7.5% of rated ideas share 25.0% of the rewards pool
- The next 12.5% share 12.5% of the rewards pool
In summary, 25% of participants will be eligible to win a reward based on how their ideas are rated!
We are a leading supplier of Frozen Bread products in Grocery stores, Walmart and Target.
We are interested in increasing the types of occasions when people would choose to purchase and consume Frozen Bread products beyond what exists in the market today (garlic bread/garlic toast, biscuits, breadsticks, dinner rolls, etc). The current products are usually served with holiday dinners, Italian night meals, or breakfast. What are innovative product ideas that would encourage consumers to buy and consume more Frozen Bread?
BACKGROUND: These are some of the biggest brands in the frozen bread category to help you understand what currently exists in the market:
NOTE* We are open to ideas that riff on existing frozen bread products that goes beyond flavor (i.e. new takes on garlic bread, biscuits, sweet rolls, loafs, dinner rolls) OR you can submit an idea that does not exist in the frozen bread category today, as long as the base of the product or a component of the product is still frozen bread.
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