Fortune 500 food manufacturing company
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What's your flavor idea for a multi-grain snack?
$1,600
top 50%
220
submissions
DONE
80 months
Please note: Although this challenge is open to all participants, we are especially interested in hearing from those with Asian or Hispanic backgrounds.
We are a global company who makes packaged snack and breakfast foods. We want to know your ideas for mouthwatering, sweet and savory flavors for a multi-grain snack (ex: granolas, chips, trail mixes, puffed snacks, etc.). The flavors you propose must be understood by consumers to have inherent health benefits, such as improving energy or mental well-being.
Deliverables
We want to understand your insights and ideas for delicious flavors for a multi-grain snack that are known by consumers to be inherently healthy. Specifically:
- What grains, spices, herbs or other flavors are seen as being inherently beneficial in your culture for energy or mental well-being? Which are believed to lift your mood and help you focus on tackling life’s challenges?
- How would you combine those ingredients into mouthwatering, crave-able multi-grain snacks? Propose at least 2 sweet and 2 savory flavor combination ideas, but feel free to propose more.
- Ex 1 savory: Ginger & Ginseng Corn Chips > ginger and ginseng are both seen as healthy and corn is a grain
- Ex 2 sweet: Dark Chocolate & Caramel Granola Bites > dark chocolate is seen as the healthy ingredient
- OPTIONAL: Tell us your mouthwatering flavor names that will grab people’s attention and make them want to try the product.
Criteria:
- Top submissions will be flavors that have broad appeal in your culture. They should not just appeal to "foodies" or a small subset of individuals.
- For the purpose of this challenge, multi-grain snacks include things like granolas, chips, bars, trail mixes, and puffed snacks.
- When proposing your new flavor combinations, be sure to specifically mention the healthy ingredients that are part of your idea!
- Your flavor combinations should make sense for multi-grain snacks that you could find in a supermarket or convenience store.
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
- Taste Appeal for the General Population
- Uniqueness
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
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Submission questions