Top participants may be considered for an internship opportunity if their idea is selected.

Please note the challenge brief was updated on Dec 5, 2025.

Today’s youth are masters of curation. They choose what to share loudly and what to keep just for themselves. While bold, colorful pimple patches once had their moment in the spotlight, the pendulum is starting to swing back. Gen Z is embracing a new balance: while still authentic and open, they’re also reclaiming privacy when it comes to their skin, favoring products that let them feel confident without broadcasting their breakouts.

SEEN's UNSEEN™ Pimple Patch is uniquely positioned to own this space of quiet care. Developed by a Harvard-trained dermatologist, these ultra-thin, nearly invisible patches let users care for their skin without announcing a breakout to the world.

In this challenge, the team behind SEEN's UNSEEN™ Pimple Patch wants your help reaching Gen Z across the United States in a way that’s scrappy, smart, and resourceful. Your mission is to create a guerrilla-style campaign that’s sure to become a cultural phenomenon, spark widespread conversation, and dominate social feeds.

Guerrilla marketing is all about small, disruptive, highly creative ideas that don’t rely on big budgets or massive campaigns. These strategies are typically:

• Unexpected: Catching people off guard in everyday environments

• Low-cost but highly impactful: Relying on creativity, not money

• Simple to execute: A small team can pull them off

• Shareable: Naturally sparking conversation, photos, and social buzz

• Culturally relevant: They feel organic to where young people in the United States already spend time

Let’s get creative!