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Our culture is more fitness-focused than ever. There's an abundance of fitness information available, and there are more fitness "options" popping up every day (think boutique gyms, wearables, virtual classes, etc.). Ironically, the variety of options may not be making it any easier to set and achieve fitness goals. With so many fitness options, how do you know what's really going to be most rewarding, fun, and effective when it comes to getting active and achieving your goals?
We want to help young women become more active by creating a motivating way to get and stay fit. It should be a new interactive approach, partnership, or platform that can be used affordably at the gym or especially at home. It should be something fun and compelling that people will want to stick with.
Adidas wants to help you become and stay more active by offering a new partnership, platform, or interactive approach to fitness that would appeal to young females (Millennials + Gen Z). Whether you're working out at the gym or at home, what information do you want, how would you like to interact with it, how is helping to foster / build community, and how should we keep it fun and engaging? The sky is the limit, but we want to keep it easy and affordable for users. Don’t be afraid to build on things you already love or do.
Specifically, answer the following:
- What do you consider the biggest challenge(s) that you currently face when it comes to being or staying active?
- Tell us your idea for a new Adidas partnership, platform, or more interactive approach to fitness.
- What is the format of how we (Adidas) would interact with you? Is it a video game, an app, a channel, or something more personal?
- Tell us specifically what information would you want to know when engaging with / using your idea. Include any instructions, metrics, encouragement, visual descriptions/images, etc. that would form the basis of your interaction when using it. (For ex: If it's a "game," describe the different levels, user input, rewards, etc.)
- Describe it's social impact. How would it bring women and girls together?
- What else can you tell us that would help us to understand your idea and bring it to life?
- Why would your idea keep people engaged (particularly young women) and help them to track and achieve their fitness goals? We want people to stick with using it!
BONUS: If applicable, compare your idea to something you have previously tried and outline the areas in which your idea is an improvement / better offering.
Considerations:
- Your idea should be something that people need to interact with as part of the workout. It should not simply track workouts / fitness goals, but rather it should help you truly execute a workout / fitness routine.
- You could explore ideas that would leverage existing Adidas partnerships or suggest new ones that would be a good fit.
- We have been exploring ideas around gamification. Without making you feel restricted to these types of ideas, we do want to encourage you to consider this area if you have a good idea for it.
- While we are open to submissions from everyone, it is important that your idea would resonate with young people (think Millennials and Gen Z) and we would especially love ideas that would appeal to young women.
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
will share $1,000
will share $400
will share $200
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$37.00 | Kylie Tillman Central Methodist University in Fayette | ||
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$37.00 | m . | ||
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$10.00 | Jacqueline Duong University of California, Los Angeles | ||
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$10.00 | Priscilla Feliciano University of Central Florida | ||
$10.00 | Zachary McHenry University of Central Florida | ||
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$3.00 | Alexandra Duncan Suffolk one | ||
$3.00 | Emilia B Humboldt State University | ||
$3.00 | Sarah Gala Virginia Community College System | ||
$3.00 | Christopher Adjei-Frimpong University of Mines and Technology, Tarkwa | ||
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$3.00 | Sydney Brown University of Central Florida | ||
$3.00 | Zedong Gao Trinity College | ||
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$3.00 | aleb fisher | ||
$3.00 | Isaac Barnett Ofori University of Mines and Technology, Ghana | ||
$3.00 | Sandy Bennett Open University, UK | ||
$3.00 | Pooja A Pune | ||
$3.00 | Allen Revels Wright State University | ||
$3.00 | Daniel Erazo University of Central Florida | ||
$3.00 | Allison McLaughlin University of Central Florida | ||
$3.00 | Jibril Haq Mount Wachusett Community College | ||
$3.00 | Ariana Villanueva University of Central Florida | ||
$3.00 | Erin Brickfield University of Central Florida | ||
$3.00 | Rishav Bose Christ University | ||
$3.00 | Julian Martinez University of Central Florida | ||
$3.00 | Rithika Arya Glendale Community College | ||
$3.00 | Gandhari Nawalage University of Nottingham Malaysia | ||
$3.00 | Francis Daniel Santia Harvard University | ||
$3.00 | Jennifer Peacock Auburn University of Montgomery | ||
$3.00 | Agnès Fitzpatrick Queen's University | ||
$3.00 | Joseph Alison Massey University | ||
$3.00 | Brittney Sierer University of Connecticut | ||
$3.00 | Jerry Zhang | ||
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$3.00 | Sarina McCarthy University of Manchester | ||
$3.00 | Cole Jones Columbia State Community College | ||
$3.00 | Emilia Z Warsaw | ||
$3.00 | Brett DeOca University of Central Florida | ||
$3.00 | Logan Domasky University of Central Florida | ||
$3.00 | Joseph Raymond North Carolina State University | ||
$3.00 | David Ezeobinwa | ||
$3.00 | Gianna Nicole San Jose State University | ||
$3.00 | Cayla Johnson University of Western Ontario | ||
$3.00 | Ajay Sharma JAMK University of Applied Science,Finland | ||
$3.00 | Brock Dwyer University of Central Florida | ||
$3.00 | Dyllan Hancott Yorkville University | ||
$3.00 | Jacob Johnson University of Central Florida | ||
$3.00 | Garrett Ketcham | ||
$3.00 | Stephanie Mahadeo University of Central Florida | ||
$3.00 | Kelsey Rapp University of Central Florida | ||
$3.00 | Mitchell Tutins University of Central Florida | ||
$3.00 | Ashlynne Ballantyne McMaster University | ||
$3.00 | Alexander Ageev | ||
$3.00 | JAIR LOAIZA Central University | ||
$3.00 | Suraj Kashyap BFUHS | ||
$3.00 | Jefferson Okafor Covenant university | ||
$3.00 | Rebecca Mesburis University of Toronto | ||
$3.00 | jorge manrique fracisco de miranda | ||
$3.00 | Timan Goshit Massachusetts Institute of Technology | ||
$3.00 | Rachel Hand University of Washington | ||
$3.00 | Stasia Song University of Central Florida | ||
$3.00 | Enahoro Enas Tennessee Tech University | ||
$3.00 | Anusha Sharma Penn Foster | ||
$3.00 | Ghanashyam Krishnadas Pes | ||
$3.00 | Michael Stewart University of Central Florida | ||
$3.00 | Logan Bellantoni University of Central Florida | ||
$3.00 | raymilcar gonzalez Universidad de Los Andes (ULA) | ||
$3.00 | JITHIN GEORGE Rajiv gandhi university |