When people think of Walmart stores, their first thought is likely about our supercenters where customers can get a vast array of goods like food, clothing, and electronics. However, we are in the process of experimenting with a new model - the Walmart convenience store.
We are already experimenting with the convenience store model in Bentonville, Arkansas, and we’re interested in your thoughts on the best way to deliver a convenience store experience that will delight existing Walmart shoppers as well as attract new customers.
Please complete the following:
1) Describe the ideal convenience store that Walmart could create for its shoppers.
· What types of services/products would your store offer?
· What is the layout of the store? Why is this optimal for someone looking to purchase something from a convenience store?
2) Describe the experience your store would provide to shoppers, and how it would entice existing and new Walmart customers.
· How does it deliver on the promise of convenience?
· How is it different from a traditional convenience store?
3) What role does consumer and/or retail technology play in delivering a positive experience for the customers?
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
will receive $150 each
will receive $50 each
| $150.00 |
|
Constantine Spyrou University of California at Davis | |
| $150.00 |
|
Saima Qureshi American University | |
| $150.00 |
|
Linzie Fuechtmann Rochester Institute of Technology | |
| $50.00 |
|
Katherine Hopper Marymount University | |
| $50.00 |
|
Michelle Smith University of Maryland | |
| $50.00 |
|
Carrie Lee Northwestern University |